The Electrician Everyone’s Talking About: How Eric Christiansen Rewired His Local Market

What’s the biggest misconception people have about what you do?

It’s not just about wires. The work is really about listening. Every call we receive begins with some version of, “Can you help me make sense of this?” I teach my team that successful installs start with clear communication.

Once you understand what people are trying to achieve and not just what they say, the job becomes much more straightforward.

What’s your first rule on a job site?

We leave ego at the door because our purpose is to solve problems, not to show off. Electrical work demands focus, precision, and respect for the client’s home and time. Keeping tools organized, working carefully, and honoring commitments are key to building lasting trust.

I often remind my team that homeowners may forget the exact words we say, but they never forget how we made them feel during the visit. Approaching every job with professionalism is what sets us apart and earns repeat business.

What kind of customer becomes a repeat customer for VantaVolt

Most of our repeat customers come to us after a disappointing experience with another company. We are often not their first call but quickly become their last. Once they see the quality and care we bring to every job, they choose to stay. That is where the majority of our growth comes from. Not advertising, but consistently doing the work right.

What do you look for in someone who wants to work for you?

I ask myself one simple question. Would I feel comfortable sending this person to my mother’s home? If the answer is no, they are not the right fit. I need people who take pride in the details, such as labeling panels correctly, doing a thorough walk-through before leaving, and following up when they say they will.

Those qualities are rare, and when I find them, I make sure to keep those people on the team.

What advice would you give to someone trying to grow their trade business without burning out?

Focus less on getting big and more on being known for something specific such as flawless installs, dependable timelines, or smart solutions. A strong reputation grows faster and lasts longer than competing for attention through crowded online marketplaces or dealing with endless bid request emails.

When you build that kind of trust, the calls keep coming. Even better, the work itself becomes something you are proud to do every day.